REINVENTING BUSINESS FOR A DIGITAL-FIRST ECONOMY
Many events, from megamergers to globalization, have transformed business-to-business relationships over the years. But the biggest challenge facing B2B executives today may be even more disruptive, and it’s happening a whole lot faster: the reinvention of B2B companies for a digital-first economy. Twice the size of B2C ecommerce, B2B ecommerce is quickly approaching $1 trillion in sales in the U.S. alone, and the rapid shift from offline to omnichannel is forcing many B2B companies to fundamentally rethink their go-to-market approaches. Leading analysts believe the digital commerce share of the B2B market could increase from just 10% to nearly 40% in the next decade as buyers migrate to more efficient and convenient digital purchasing channels
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