Kevin Yapp is senior vice president of digital transformation at Avnet, one of the world’s largest distributors of electronic components. In this capacity, he leads the company’s digital response to major market change both externally and internally. As a global strategist and digital marketing leader, he has more than 30 years of experience delivering commercial results in the complex and rapidly evolving B2B market. He has held marketing and digital roles including leading a major UK distributor of IT and data storage through the ‘dot com’ boom, and driving digital adoption in several highly traditional B2B organizations. He holds a degree in physics from Imperial College, London.