Apryl Erickson is the vice president of e-business and customer centricity for Austin, Texas-based HID Global, a global leader in trusted identity solutions. HID Global has more than 2,700 employees worldwide and operates offices that support more than 100 countries. In her current role, Apryl has responsibility for driving commercial e-business and customer experience strategies throughout the organization to improve customer satisfaction and internal efficiencies. Apryl’s 12 years at HID include prior roles in sales management, channel marketing, product marketing/management, international sales and marketing communications. She currently is based in Eden Prairie, Minnesota.