Jason Hein is an e-commerce expert and product strategy leader. He brings more than 20 years of industry-leading experience in industrial distribution, including at Amazon Business and McMaster-Carr. As principal at B2X Partners, he works to expand content strategy and develop world-class processes for rich product data and optimized product merchandising. Jason holds an MBA from the Kellogg School of Management at Northwestern University and a B.A. in economics and theater arts from Carleton College. He is a frequent industry speaker.